This seminar studied various design cases based on numerous theories of ‘Aesthetic Marketing.’ As we progressed, we found several approaches were not well suited to design studies, but I suggest this is a part for designers to study. Therefore, through this seminar, the design and the ability of designers must be reconsidered and developed again. I am grateful to the students who followed with enthusiasm during this semester and presented their studies in the 4th Design Symposium, GVC 2015.
by Professor Albert Young Choi
Dr. Albert Young Choi Professor of Brand Design and Experience Design Hanyang University ERICA