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2023 AIRE

AIRE (Applied Integrated Research) is a World Conference to make aware that design is a purposeful creative expression of humanity and an applied form of utilization and distinction through extensive design-centered multidiscipline studies.



World Conference

The 2023 AIRE World Conference, organized by UDA and Windland Art & Design Academy in China, accepts proceeding entries for researchers to present their innovative research to colleagues worldwide. This event recognizes design as a purposeful creative expression of humanity and an applied form of utilization and distinction through extensive design-centered multidiscipline studies.


Theme: “Human Experience and Communication by Designs”

Designs are the center of 21st-century technology and services. To practice effectively in design research and application, the researcher must have reliable knowledge of design and scientific research methods. Hence, with this event, as colleagues in the design discipline, we learn from each other and share our thoughts honestly to advance our design education to educate the future to be a better world.

We will discuss advanced, developed, and innovative “Human Experience and Communication” by exploring design methodology. In addition, this event is on-site and online to unite us to celebrate the new generation.


Location: 

Windland Art & Design Academy 
4-214, M50 Creative Art Park, No.50 Moganshan Road
Putuo District, Shanghai


Date & Time: 

Saturday, Nov 4, 2023
9 am to 5 pm CHN


Method: 

• On-site Location
• Online: Zoom Webinar
• Presentation language: English
• Proceedings (Requires four pages): Call for Proceeding -> Review and select presenters -> Participate in the event by a Pre-recorded Online or On-site presentation
• Text Language & PPT: must be English

Saturday, Nov 4th

Mediator: Zhang Yuhao & Xu Dingran
(English and Chinese)

9:00 Greetings from Windland Art & Design Academy 

9:10 Greetings from the UDA President, Robert Hower

9:20 Welcoming Remark by Chief Director Zhiyong Zhao

9:30 Keynote Speakers

  • Jorge Pereira, Ph.D., Dean of the School of Design / Professor of Polytechnic Institute of Cávado and Ave (Portugal)
  • Ben Dolezal, Director of Graduate School / Professor of UTA (USA)
  • Andreas Muxel, Startup Ambassador and Professor of Design at Augsburg University of Applied Sciences (Germany)
  • Albert Young Choi, Ph.D., UDA Emeritus President / Formal Associate Vice-president of International Affairs Office / Formal Dean of Institute of International Education / Full Professor of Communication Design at Hanyang University (Korea)
  • Xupeng Yao, Ph.D., UDA Executive Director / Associate Professor at the Institute of Brand and Communication, Shandong University / Teacher, Qilu University of Technology (China)

11:30 Lunch

13:00 Proceeding Presentations

Time  (15min PT)PROCEEDING TITLERESEARCHERSAFFILIATION
13:00-13:20Design for Inclusivity: Accessibility CrackdownDANNELL MACILWRAITHKUTZTOWN UNIVERSITY
13:20-13:40The Color Problems and Solutions of Mars Data Visualization Maps Based on Color Universal DesignGUO ZISHUN, SONG MENG, AND YE ZIRONGMACAU UNIVERSITY OF SCIENCE AND TECHNOLOGY
13:40-14:00An Analysis of the Design Turn of Emoji from the Perspective of Cognitive PsychologySONG MENG, YE ZI RONG, AND GUO ZI SHUNMACAU UNIVERSITY OF SCIENCE AND TECHNOLOGY
14:00-14:20Analyzing Engaging Imagery of Hina Baek’s Picture BooksWANG YIJIEHANYANG UNIVERSITY
14:20-14:50Q&A + Break

15:00-15:20Analyzing the Application Potential of Immersive Virtual Environment in Distance Learning by Utilizing Proteus EffectYUHAO ZHANGHANYANG UNIVERSITY
15:20-15:40Analyzing Regional Culture Color with Wayfinding Color System focused on the Hollywood Walk of FameYANG TINGHANYANG UNIVERSITY
15:40-16:00Research on Interaction Design from the Perspective of Data Mid-endYE ZIRONG, GUO ZISHUN, AND SONG MENGMACAU UNIVERSITY OF SCIENCE AND TECHNOLOGY AND JIANGSU OPEN UNIVERSITY
16:00-16:20Somaesthetics Criteria for Improving the Interactive Experience of Museums XIE ZEYUANHANYANG UNIVERSITY
16:20-16:40Analyzing Principle Functions and Derivative Functions of Logo Design to Imply the Culture Code Focused on the Top 10 Coffee Brands in KoreaYANG YURAN HANYANG UNIVERSITY
16:40-17:00 Q&A

17:00 Ending Remark by Organizations

Autumn Night Party: Human Experience



People

Chief Director 
• Zhiyong Zhao, UDA VP of Research & Associate Professor at Shanghai Normal University
Co-Chief Director
• Xupeng Yao, Ph.D., UDA Executive Director & Associate Professor at the Institute of Brand and Communication, Shandong University
Directors
• UDA Directors: Zhang Yuhao, Wei Wenbo, and Zhang Qinyan
• Shanghai Normal University: Qi Xinning, Xu Dingran, Caitlintong, and Wang Wenxin 
• Institute of Brand and Communication, Shandong University: Guo Jisong
Advisors
• Albert Young Choi, Ph.D., UDA President Emeritus & Professor at Hanyang University
• Robert Hower, UDA President & Professor at the University of Texas at Arlington
• Sarah Meyer, UDA VP of Education & Professor and Program Coordinator of Visual Communication Design at California State Polytechnic University Pomona (CPP), USA

Organizers: 

• Windland Art & Design Academy, Shanghai, China
• UDA

Sponsors: 

• Augsburg University of Applied Sciences, GERMANY
• California State Polytechnic University Pomona, USA
• Hanyang University ERICA, KOREA
• Polytechnic Institute of Cávado and Ave, PORTUGAL
• School of Design, Jiangsu Open University, CHINA
• The University of Texas Arlington, USA
• The University of Wisconsin Milwaukee, USA


Deadlines & Submission Preparation

Please follow these submission preparations. If you do not follow it, we cannot guarantee your submission.

Step 1. Proceeding Submission: by Monday, August 7
– You must use the Official Proceeding Template “UDA AIRE_Proceeding Template.zip.”
– Must save your Proceeding file as a Microsoft Word file and a PDF file.
– Send your Proceeding file to applyuda@gmail.com.
– The page limit is four pages. Do not extend the pages.
No review fee for Proceeding Submissions

Step 2. Acceptance Notification from UDA: Monday, August 21

Step 3. Publication Fee: By Monday, August 28
– us$100 for UDA Members, us$100 for graduate students, us$150 for non-members via PayPal account https://www.paypal.com/paypalme/udalliance.
– Please make sure you have the correct name and email.

Step 4. Publication File: By Monday, September 18
– You must use the Official Proceeding Template “UDA AIRE_Proceeding Template.zip.”
– Must save your Proceeding file as a Microsoft Word file and a PDF file.
– Send your final Proceeding file to applyuda@gmail.com.
– The page limit is four pages. Do not extend the pages.

AWARD CERTIFICATE & PUBLICATION
All finalists receive a certificate via email.
All finalists are permanent collections of the UDA archive.


Copyright: The researchers will be responsible for all the proceeding’s copyright matters. All proceedings will become the Collection of United Designs Alliance. The United Designs Alliance reserves the right to use all researcher’s information and the right to publish, exhibit, or reproduce all proceedings entered for the event.