Yao Xupeng, Associate Researcher of the Institute of Branding and Communication, Shandong University. Associate Professor of Shandong Yingcai University. Deputy Secretary- General of China Shandong Inter-College Art and Design Education Alliance, Director of Brand Design Department of China Magic Pod Culture Media. Member of China Arts and Crafts Society. Since 2014, I have participated in many academic and design exchanges organized by the San Jose Art City Hall in California, USA, and have served as a talented member of the San Jose US Beacon Artists Association. I have been engaged in the research of visual communication design for a long time, have designed the brand image for the government and many enterprises, and led the team to design paper and electronic journals for some publications. Recent research fields involve the design of Urban Image and Cultural Creativity. Through the comparison of the combination of visual elements of Chinese and foreign urban image, explore the feasibility of constructing the positive and negative poles of the urban image through “topical” visual design elements.