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UDA Webinar 2023 Vol. 6 of 6

Guerrilla Design

Zexuan Zeng


Wednesday, November 29, 2023, 3:00 pm CST, China

When art creation takes priority over design, design is often overlooked but still offers a potential pathway. How can we develop frameworks for exhibitions, organizations, groups, and events with the concept of communication design? How can we integrate it with media art to enhance communication and create more engaging forms?

Webinar Contents


Zhao Zhiyong
UDA Vice President


Zexuan Zeng

Discussion with all attendees

Final Remark by Mediator

About Presenter

Zexuan Zeng, born in China in 1997, graduated from SHNU with a Bachelor’s degree in Graphic Design in 2015. After graduating, he embarked on an independent career as an artist and designer until 2021. He enrolled at KHM to further his studies, focusing on analog photography and printed materials. Zexuan’s passion lies in evoking emotions through photography, exploring the intersection of documentary and fiction, and the self-referential nature of memory. His designs have earned recognition and have been displayed in prestigious exhibitions such as the International Poster Triennale Trnava, Tokyo TDC, and the Asian Biennial of Graphic Design. His photography has been featured in various photography and art exhibitions in Germany, including the recent Photoszene Cologne and Photo Paris. Moreover, his work has been published in magazines like Der Greif and Kurze.

In keeping with the UDA mission of celebrating global awareness and providing educational and professional opportunities in communication design, UDA offers webinars, one of many activities to develop our design awareness in society and culture.