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UDA Webinar 2020 Vol. 5 of 5

A Mediation Dichotomy

Research and pedagogical experimentation of letterpress and graphic heritage with contemporary graphic design

Jorge Pereira

Assistant Teacher
Polytechnic Institute of Cávado and Ave (IPCA)

Friday, November 27, 2020, at 9:30 am GMT
Presentation in English

Design is an activity that mediates between innovation and heritage. Letterpress printing’s heritage and empirical knowledge is a founding asset for graphic design to perform a necessary action of visual media. Today’s letterpress culture takes on a role that is no longer a printing process alone. The workshop is an opportunity to work with letterforms, colors, surfaces, and media. We are close to the materials. There is a tangible heritage that is part of our global material culture. 

In the particular context of typography’s culture and history, the letterpress printing technique is nowadays a creative visualization and concept development tool that allows hands-on expression and comprises formal and physical details of type as “bodies” and specific graphic constraints production. It connects material culture, processual knowledge, and historical narratives. We observe that attention in its materiality and as an informal context for design education, often more endowed with the pedagogical malleability that contemporaneity demands.

The webinar will discuss these visual media and graphic communication outputs based on practical case studies and projects that illustrate this knowledge construction. Jorge was involved, creating connections that are part of contemporary visual communication.

Webinar Contents

Presentation* and Demonstration

Introduction by
Albert Young Choi

UDA Emeritus President
Professor of Brand Design and Experience Design
Hanyang University ERICA, Korea

Presentation by
Jorge Pereira
Assistant Teacher
The School of Design of Polytechnic of Cávado and Ave (IPCA)

Response and Discussion
with all attendees

Final Remark

Jorge Pereira

Jorge Pereira is an Assistant Teacher (Polytechnic Teacher) at the School of Design of Polytechnic Institute of Cávado and Ave (IPCA), where he is also director of the Art and Communication Department. Ph.D. in Digital Media – Industries, Publics and Markets variant, University of Porto (2015), integrated with the UT Austin-Portugal program. Researcher of ID+ / Unexpected Media Lab and CAOS groups. Vice-President for Design Ethics of United Designs Alliance. Founding member of ATIPO Portugal. Jorge develops his research and praxis in the dynamic discussion between design, communication, participatory media, local cultures, and creativity.

In keeping with the UDA mission of celebrating global awareness and providing both educational and professional opportunities in communication design, UDA offers webinars. These events are one of many activities as we continue to develop our design awareness in society and culture.