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Our Discipline Now 2022

The design is not just how we create visuals, objects, or concepts, but importantly, the design is closely related to society, culture, and people. We experience the power of design every day: design influences us by sending appropriate messages to us. Thus, the design must incorporate marketing, psychology, anthropology, sociology, semiotics, and other disciplines in developing compelling messages. Hence, a new generation of educators and designers is trying to position design in a new direction and boundary. With that in mind, ‘Our Discipline Now’ is where we can share our valuable ideas, concerns, and experiences.



Together in Sport

KELLY SALCHOW MACARTHUR
PRESIDENT
“The world attempts to reunite and celebrate.”

Reflecting upon Design Manifestos

ROBERT HOWER
VICE PRESIDENT DESIGN EDUCATION
“Three individual’s thoughts on the impact of design manifestos within education and our profession”

The Role of Culture Codes in the Principal and Derivative Functions of Brand Design

ALBERT YOUNG CHOI
PRESIDENT EMERITUS
“Design can store a brand in the minds and memories of consumers.”