Our Discipline Now 2020

The design is not just how we create visuals, objects, or concepts, but importantly, the design is closely related to society, culture, and people. We experience the power of design every day: design influences us by sending appropriate messages to us. Thus, the design must incorporate marketing, psychology, anthropology, sociology, semiotics, and other disciplines in developing compelling messages. Hence, a new generation of educators and designers is trying to position design in a new direction and boundary. With that in mind, ‘Our Discipline Now’ is where we can share our valuable ideas, concerns, and experiences.



Together as ONE, United Designs Alliance

ALBERT YOUNG CHOI
PRESIDENT EMERITUS
“My heartfelt thanks to all of the UDA members for their encouragement and support.”

A Designer’s Responsibility

KELLY SALCHOW MACARTHUR
PRESIDENT
“Care. Not convenience.”

Relevancy

ROBERT HOWER
VICE PRESIDENT DESIGN EDUCATION
“Recently a colleague was reflecting on the relevancy of his contributions to his discipline…”

Keep An Open Mind And Always Remain Curious

JUERGEN HEFELE
VICE-PRESIDENT DESIGN PRACTICE