The design is not just how we create visuals, objects, or concepts, but importantly, the design is closely related to society, culture, and people. We experience the power of design every day: design influences us by sending appropriate messages to us. Thus, the design must incorporate marketing, psychology, anthropology, sociology, semiotics, and other disciplines in developing compelling messages. Hence, a new generation of educators and designers is trying to position design in a new direction and boundary. With that in mind, ‘Our Discipline Now’ is where we can share our valuable ideas, concerns, and experiences.
Together as ONE, United Designs Alliance ALBERT YOUNG CHOI EMERITUS PRESIDENT “My heartfelt thanks to all of the UDA members for their encouragement and support.”
A Designer’s Responsibility KELLY SALCHOW MACARTHUR PRESIDENT “Care. Not convenience.”
Relevancy ROBERT HOWER VICE PRESIDENT DESIGN EDUCATION “Recently a colleague was reflecting on the relevancy of his contributions to his discipline…”
Keep An Open Mind And Always Remain Curious JUERGEN HEFELE VICE-PRESIDENT DESIGN PRACTICE