Design Behaviors

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The Design Behaviors journal aims to standardize research methodology and terminology related to the Communication Design discipline.

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Design originates from nature and the environment, and it helps us understand our existence in nature and the environment by influencing us consciously and unconsciously. Its power is evident in what we know, what we buy, where we go, and why we act, and ultimately, it reflects where we are now and where we are headed. Design can convey sustainability or ephemerality based on its function and message. We perceive its aesthetics and purpose through the five senses (sight, touch, taste, smell, and sound). It also reflects our emotions and ideas. Therefore, design is inherent to our being. Consequently, design is not solely a natural outcome; instead, it is shaped by intellectual activities such as theories and methodologies that define the aesthetics and function of forms.

Design is neither purely art nor science; it is a cross-disciplinary field combining art and science. As a result, the design discipline has gained increased global educational value in master’s and Ph.D. programs. Our profession aims to develop and unify design research methodology and terminology through well-structured and innovative design research programs worldwide. Therefore, the Design Behaviors Journal seeks to disseminate innovative and practical research methodologies globally to develop and unify the design discipline.

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