PRESIDENT OF UNITED DESIGNS ALLIANCE
ALBERT INYOUNG CHOI, Ph.D.
Professor of Brand Design
College of Design
Dr. Albert Inyoung Choi is the founder and the first president of the United Designs Alliance (UDA), a global design organization. He is also, an Honorary Professor at Shanghai Normal University (SHNU) in China, an ambassador of Innovation Center for Design Excellence (ICDE) in USA, and a professor of Brand Design at Hanyang University in Korea. Albert was the Associate Vice President of Office of International Affairs (OIA) and the Dean for Institute of International Education (IIE) at HYU ERICA. He has taught at University of North Texas, and California State University Fullerton in the Visual Communication Design. Before becoming an educator, he was a designer and art director at COY Los Angeles, a prolific graphic design firm. He completed and succeeded many design projects for the regional, national, and global consumers in USA, Korea, and China.
His areas of expertise include design research on branding, signage, and design methodology. Another side of his specialty is analyzing and making visual languages & cultures through collaborating designs and strategies in conjunction with practical and experimental projects. Also, he is the author of ‘Hangeul-Gak,’ a personal collection and Hangeul experimental typography. He completed a National Research Project, ‘National Standard Street Name Sign and Building Number Sign System’ conjunction with the New National Address System. He wrote a popular design book ‘Brand Design: Communication Design for Branding’ for the Korean readers, and it is in progress to translating in many languages. Many international design competitions and organizations recognize him. His designs are permanent collections of the US Library of Congress.