Albert Young Choi

Emeritus President

Executive Director

Seoul, Korea

www.albertyoungchoi.com


UDA President (2014-2019)
UDA Emeritus President (2020-present)
United Designs Chief Director (2004-present)


Dr. Albert Young Choi is the founder and Emeritus President of the United Designs Alliance (UDA), an International Design Association, and is a professor of Brand Design (BD) and Experience Design (XD) at Hanyang University ERICA campus (HYU ERICA). He served as Associate Vice-President of the HYU ERICA Office of International Affairs (OIA) and Dean of the International Institute of Education (IIE). He has carried out various design projects for local, national, and global consumers in the United States, Korea, and China to achieve successful results. He is also the author of “Brand Design: Communication Design for Branding” and “Culture Code Brand Design Methodology (CCBD). He completed a National Research Project, ‘National Standard Street Name Sign and Building Number Sign System,’ in conjunction with the New National Address System. Also, Albert is the author of “Hangeul-Gak,” exploring the beauty and utilization of Hangeul through his design style, collection, and experimental typography. He designs original typefaces and uses them for various innovation design projects. Leading international design organizations recognize his achievements in analyzing and studying visual language and culture through collaborating design and strategy, and the US Library of Congress preserves his designs as permanent collections.


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