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UDA Webinar 2022 Vol. 5 of 6

Across the Board: Visual Storytelling for Different Outputs

Raquel Costa

An artist and illustrator from Portugal

Visual communication is at the heart of both design and illustration. Our experience tells us that meaningful communication relies on storytelling – no matter the platform, medium, or output. In this webinar, I’ll share my perspective as a multidisciplinary creator. I’ll showcase a few projects, ranging from book and editorial illustration to interior design, highlighting how visual storytelling is always a key driver, determining both the initial approach and the final outcome of each project.

Webinar Contents


Jorge Brandão Pereira, Ph.D.
UDA Vice President of Design Ethics
Dean and Professor, Polytechnic Institute of Cávado and Ave


Raquel Costa
An artist and illustrator based in Portugal

Discussion with all attendees

Final Remark by Mediator

About Presenter

Raquel Costa is an artist and illustrator based in Portugal. She’s an Invited Assistant Teacher at Polytechnic Institute of Cávado and Ave (IPCA) School of Design and a co-founder of Little Black Spot Creative Studio, where she manages multiple projects, ranging from editorial illustration, concept art, and design, to branding and advertising.

Having illustrated several children’s books, Raquel was shortlisted for the 2021 editions of the Bologna International Children’s Book Fair Illustration Competition and Hiii Illustration – International Illustration Competition, with illustrations created for “Noa,” published in 2020 by Oficina do Livro. “Noa” was the winner of the Bissaya Barreto Children’s Book Award, in Portugal, in 2022.

Raquel develops her research and practice with a significant focus on visual storytelling and exploring illustration and design as powerful communication tools. A growing area of interest has been how to design and illustrate accessibility maximization.

Raquel’s clients include Mercedes-Benz AG, Clarins, Vodafone, Fnac Portugal, Continente, Ferrero Poland, INL – Iberian Internacional Nanotechnology Laboratory, Startup Braga, Eric Kayser Portugal, and publishing houses Penguin Random House, Porto Editora, and Leya.

In keeping with the UDA mission of celebrating global awareness and providing educational and professional opportunities in communication design, UDA offers webinars, one of many activities to develop our design awareness in society and culture.