UDA Webinar 2020 Vol. 3 of 5

Changes in the Age of Digital Transformation

Martin Han

Creative Director
Weber Shandwick Korea

Tuesday, September 29 at 3:00 pm KST



A leading group first started the digital transformation, which is accelerating further due to the COVID-19 pandemic, and there are latecomers following the leading group.

Now, companies are changing by external environments such as Coronavirus disease. As companies change, the agencies they work with must also fit together. Meanwhile, the contact point between companies and consumers is changing. In this UDA Webinar, UDA invited Martin to share his experience with the changes by clients, agencies, and consumers.


Webinar Contents

Introduction by
Albert Young Choi

UDA Emeritus President
Professor of Brand Design and Experience Design
Hanyang University ERICA, Korea

Presentation by
Martin Han

Creative Director
Weber Shandwick Korea

Response and Discussion
with all attendees

Final Remark


Important Note: UDA Promotes the local, regional, or global audience. This UDA Webinar invites the regional participants from Korea and China: The presentation by Korean language, translation to the Chinese language, and presentation screen in English.


Martin Han

Martin Han is a creative director at Weber Shandwick Korea, specializing in design, advertising, and marketing. He currently leads the social studio team and leads projects by helping clients establish brand identity through brand design, including creative graphic, video, motion graphics, and 3D animations. He leads a creative work of video productions, branding, web design, social contents for Samsung Pay, Samsung Notebook, AIA Life Insurance, Facebook Korea, and Instagram.
Martin also has extensive global experience. At Innocean Worldwide Spain and Germany, he directed filming and editing projects and developed a smartphone mobile application for digital user manual for Hyundai Motors. In Germany, Martin led the Social Engagement Platform project by providing an actionable proposal addressing the client’s needs in the advertising sector.
Furthermore, as a digital marketing and production manager in Madrid, Spain, he took charge of brand management and brand launch for Coca Cola Spain. His primary clients include Lotte Duty-Free, Coca Cola Spain, Heineken, Heinz, Hyundai Motor Europe, and Kia Motors Europe.

In keeping with the UDA mission of celebrating global awareness and providing both educational and professional opportunities in communication design, UDA offers webinars. These events are one of many activities as we continue to develop our design awareness in society and culture.