Utilizing Market Segmentation and Targeting in Brand Design
Albert Young Choi
Tuesday, April 28 at 2:00 pm KST
Big companies supply the needs of an entire market, but most mid and small companies must breakdown the total demand into segments and choose those that the company can handle the best. In that perspective, companies utilize Market Segmentation, which is the process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a strategy that precisely matches the expectations of the target customers. Therefore, brand designers must utilize Market Segmentation to understand the target of a particular brand to design the best solution. To make a better understanding of using Market Segmentation in Brand Design, I am showing my successful project.
Webinar Contents
Welcoming and Presentation by
Albert Young Choi
UDA Emeritus President
Professor of Brand Design and Experience Design
Hanyang University ERICA, Korea
Response and Discussion
with all attendees
Final Remark by Presenter
In keeping with the UDA mission of celebrating global awareness and providing both educational and professional opportunities in communication design, UDA offers webinars. These events are one of many activities as we continue to develop our design awareness in society and culture.
