UDA Webinar 2019 Vol. 4 of 7

Eco-Activism Through Graphic Design

Kelly Salchow MacArthur

Tuesday, May 28 at 10:00 am EST



Activism through design is especially relevant in this era of extreme dichotomy. The designer-as-author role allows one to reflect on one’s beliefs, and share them with a broader community through the tools
of visual communication. Considering such opportunity and responsibility, I have focused my creative research over the past decade on environmental concepts, as I believe these to be fundamental and immediate to the survival of humankind, as well as the ecosystems we impact and are a part of. Doing so is a way to creatively participate in (and perhaps sway) the ongoing dialogue of urgency that is often met with inaction. This presentation will share creative research that varies in method, message, and material—yet maintains the commonality of relating to the audience in unexpected ways and aspiring to incite environmental action.

This body of creative research has been presented most recently at the College Art Association’s Annual Conference, as part of the Design Incubation Colloquium in February 2019 (New York City), and the 12th International Design Principles & Practices Conference in May 2018 (Barcelona, Spain).


Webinar Contents

Welcoming by Mediator
Albert Young Choi

UDA President
Professor of Hanyang University ERICA, Korea

Presentation by
Kelly Salchow MacArthur
UDA VP of Design Research
Associate Professor of Graphic Design
Michigan State University, USA

Response and Discussion
with all attendees

Final Remark by Mediator


In keeping with the UDA mission of celebrating global awareness and providing both educational and professional opportunities in communication design, UDA offers webinars. These events are one of many activities as we continue to develop our organizational identity.