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SSL 2020

Call for Entry

Signs, Systems, and Letterform Marks (SSL)

UDA Annual Int’l Design Competition 2020

Submit before Monday, March 16
Award Announcement on Monday, April 27

Signs communicate ideas through visual elements. Systems integrate many ideas into one family. Letterform Marks combine type to present a specific concept. A graphic designer manipulates and perfects the visual form to ensure a clear understanding of the user.

These signs, systems, and letterform marks visually convey our behaviors, beliefs, and institutions. They warn us of danger, guide us through space, inform us of choices, and portray organizational attributes. While we vary religiously, politically, socially, and culturally, universal signs, systems, and letterform marks can unify humanity through communication. Design students and professionals continuously revise old ones and create new ones. They establish a language we can all understand.

UDA invited nationally and internationally distinguished designers and educators as the jurors of UDA Annual International Design Competitions. Visit to see our list of jurors.

Please determine which category is most appropriate for your entry/entries:
1. Signs (visual representation through a pictorial, symbolic, or geometric form)
2. Systems (visual representation through 2 or more related elements, i.e., icon system)
3. Letterform Marks (visual representation which incorporates individual letterforms and/or words, i.e., logotypes, wordmarks, signature marks)

Please follow this design specification. If you do not follow them, we cannot guarantee your submission(s) will be considered. You may only submit a vector image using the attached Adobe Illustrator template file ‘Design Category_First Name Last Name_Title.’
Step 1. Place a color vector image (dimension is 6cm square) on the center of the A4 size horizontal format.
Step 2. Fill out the description line on the bottom of the page. You must indicate that you are either a student or a professional designer.
Step 3. Please indicate the nature of the client’s business/organization, if applicable.
Step 4. Use the following method for naming your file:
Filename: Design Category_First Name Last Name_Title  
Examples: Sign_John Doe_Love, System_John Doe_Love, Letter_John Doe_Love
Step 5. Save your file as a PDF file (Acrobat 6 capability) with ‘Preserve Illustrator Editing Capabilities’ and ‘Embed Page Thumbnails’ options checked.
Step 6. Submit your PDF and application form via email to
Step 7. Send your submission fee via PayPal account Please make sure you have the correct name and address.

Professional Designers
– Single Entry: us$20
– Multiple Entries (Max 5) from one designer: us$60
Design Students
– Single Entry: us$10
– If a student’s instructor is a UDA member, a student can submit up to two entrees for free.

Submission Deadline: Monday, March 16
Award Announcement: Monday, April 27
UDA will announce all awarded designs at

All winners receive an Award Certificate via email.
All winners are permanent collections of the UDA archive.

Copyright: All matters regarding the copyright of the Entry will be the responsibility of the entrant. All designs will become the Collection of United Designs Alliance. The United Designs Alliance reserves the right to use all entrants’ information and the right to publish, exhibit or reproduce all designs entered for the competition.