Principal & Creative Director
Joachim’s capabilities span across information design, logos and identity design, illustration and character creation, typography and typeface design, offering 31 years of experience in print media and 21 years in web, interface and type design. He has taught and lectured on information design and type design in over 10 countries. His work is characterized by an expressive, direct visual language that always comes to the point. Diverse background and interest in Asia and Europe make him quintessentially cross-cultural, between modernist and experimental.
In the two iterations of his own studio in Barcelona and San Francisco, Joachim has engaged in various disciplines such as cultural/scientific exhibitions, corporate identity, information design, type design, illustration and character creation, teaching and lecturing. Clients have included Sony Ericsson, Netflix, Wired magazine, FontShop, Samsung, Bank of America, Skidmore Owings & Merrill, Panasonic, Reebok, Barclays Bank, Pentagram and more.