Joachim Muller-Lance is an award-winning international designer; principal and owner of Kame Design in San Francisco since 1997. His work is characterized by an expressive, direct visual language that always comes to the point. The diverse background and interest in Asia and Europe make him quintessentially crosscultural, between modernist and experimental. His approach is integrative, not additive: Shape and meaning tum into a coherent One, getting to the essence with consistency and simplicity. Powerful fresh impact and surprise are delivered through energetic, percussive visual language and novel, unusual musical color: