UDA Webinar 2020 Vol. 2 of 6
Utilizing Market Segmentation and Targeting in Brand Design
by Albert Young Choi
DATE & TIME (CHECK YOUR TIME ZONE)
Tuesday, March 31 at 2:00 pm KST
All UDA Webinar events are for invitation only. If you need an invitation, the participant must be a UDA Member, invited by a UDA Member, or send a request email. You can show your interest by email to firstname.lastname@example.org.
Big companies supply the needs of an entire market, but most mid and small companies must breakdown the total demand into segments and choose those that the company can handle the best. In that perspective, companies utilize Market Segmentation, which is the process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a strategy that precisely matches the expectations of the target customers. Therefore, brand designers must utilize Market Segmentation to understand the target of a particular brand to design the best solution. To make a better understanding of using Market Segmentation in Brand Design, I am showing my successful project.
Welcoming and Presentation by
Albert Young Choi, UDA Emeritus President
Professor of Brand Design and Experience Design
Hanyang University ERICA, Korea
Response and Discussion
with all attendees
Final Remark by Presenter
In keeping with the UDA mission of celebrating global awareness and providing both educational and professional opportunities in communication design, UDA offers webinars. These events are one of many activities as we continue to develop our organizational identity.