The difference of Holistic Design between the U.S and China
Yawei Zhang
Founder & Design Director
WY&P Holistic Design
Shanghai, China
Thursday, February 22, 2024, 5:00 pm CST, China
Design is ubiquitous worldwide, and holistic design services are a new business trend for design entrepreneurship. Many young designers tend to specialize in a specific design service during their design career, either working in a design studio/company or at a Party A company. Let’s explore the integration of design principles from both countries and discover how to practice holistic design to enhance your design career.
Webinar Contents
Introduction
Yao Xupeng, Ph.D.
UDA Vice President
Associated Professor at the Institute of Brand and Communication
Shandong University
China
Presentation
Yawei Zhang
Founder & Design Director
WY&P Holistic Design
Shanghai, China
Discussion with all attendees
Final Remark by Mediator
About Presenter
Yawei Zhang holds a Bachelor’s degree in Product and Materials Design from the University of Oregon, USA, and a Bachelor of Fine Arts in Product Design from the same school. He is also a lecturer at the Esslinger Studio in the Shanghai Institution of Visual Arts College of Fudan University. He has won several prestigious international and domestic product design awards, including the Red Dot Award, A Design Award, Golden Pin Design Award, and IDSA International Design Award. 2018 he was also awarded the China Design Imagination Award – Most Popular Designer of the Year. Yawei Zhang has previously worked as a product and visual designer for well-known sports brands Nike and Adidas. He is now the co-founder of WY&P Holistic Design Consultancy and is recognized as a member of the Forbes Global Alliance. He holds multiple personal invention patents, new utility model patents, and appearance patents.
In keeping with the UDA mission of celebrating global awareness and providing educational and professional opportunities in communication design, UDA offers webinars, one of many activities to develop our design awareness in society and culture.
