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UDA Webinar 2022 Vol. 4 of 6

My East

Lin Shaobin

Creative Director, China

For a long time, in design, we have always carried out diversified service designs according to the brand’s needs. As a native Chinese commercial designer, I will be more fond of and insist on the design of the East tone and will improve my understanding and in-depth creation. Better at it.

Webinar Contents


Zhao Zhiyong
UDA Vice President of Design Research
Associate Professor, Shanghai Normal University, China


Lin Shaobin 
Creative Director, China

Discussion with all attendees

Final Remark by Mediator

About Presenter

Lin Shaobin, the creative director of brand design, has served as a judge of D&AD and ADC of New York. Silver Award, British Bronze Award, New York International Bronze Award, including British Bronze Award, British Bronze Award D&AD Wooden Pencil Award, American Dieline Awards Gold, American Core77 Gold Award, Belgium Pentawards Gold Award, American MOBIUS Gold Award, International Poster Triennial Gold Award, Taiwan Graphic Award Biennial Award, New York TDC Outstanding Design Hong Kong Award.

In keeping with the UDA mission of celebrating global awareness and providing educational and professional opportunities in communication design, UDA offers webinars, one of many activities to develop our design awareness in society and culture.