UDA Member News:
New book announcement
Culture Code Brand Design Methodology (CCBD)
by Albert Inyoung Choi
Order to gain consumer interest and trust of a brand, the brand must apply cultural codes that the consumer understands and trusts. Culture Code Brand Design (CCBD) is a method of applying cultural codes to brand development and a method of producing cultural codes. The expected impacts of CCBD are to understand the cultural factors and relationships associated with branding and brand design; to establish a brand design strategy that is needed to develop brands with cultural codes, and to enable the systematic development of various brands. We expected that this book would be an essential academic book that is needed to build a brand design strategy.
Professor Albert Inyoung Choi, firstname.lastname@example.org
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