The Art of Simplicity
Alan Colvin
Principal and Creative Director
Cue, Inc.
USA
Thursday, February 23, 2023, 9:00 am US Central Standard bTime
Problem: Complexity
How can we communicate effectively enough to stand apart in an overwhelmingly complex world?
Solution: Clarify and simplify
Humans are pattern-seeking, naturally filtering out what is unnecessarily complex or unremarkable. To stand out in culture, communication needs discipline: clear focus, compelling messaging, and visually powerful imagery. Mastering the art of simplicity is essential to make it so.
Webinar Contents
Introduction
Albert Young Choi
UDA President Emeritus
Professor, Hanyang University ERICA, Korea
Presentation
Alan Colvin
Principal and Creative Director
Cue, Inc.
Discussion with all attendees
Final Remark by Mediator
About Presenter
As a creative professional, Alan Colvin has worked within branding and design companies, on the client side, as an independent consultant, and as a business owner. Alan’s strength lies in his ability to answer complex problems with simple, powerful solutions. Throughout his career, he has led the creation of award-winning work in brand identity, print, packaging, websites, and environmental design. His breadth of experience and approachable style foster high collaboration and focus. Alan is the Co-founder and Creative Director of Cue, Inc., Minneapolis, Minnesota, USA.
In keeping with the UDA mission of celebrating global awareness and providing educational and professional opportunities in communication design, UDA offers webinars, one of many activities to develop our design awareness in society and culture.
