This seminar studied various design cases based on numerous theories of ‘Aesthetic Marketing.’ As we progressed, we found several approaches were not well suited to design studies, but I suggest this is a part for designers to study. Therefore, through this seminar, the design and the ability of designers must be reconsidered and developed again. I am grateful to the students who followed with enthusiasm during this semester and presented their studies in the 4th Design Symposium, GVC 2015.
by Professor Albert Young Choi
Symposium Moderator
Dr. Albert Young Choi Professor of Brand Design and Experience Design Hanyang University ERICA
A Study on the Outdoor Sign Design for the Brand Image Improvement of Tourism Area Son, JangYong
A Study on the Legal Protection of Trade Dress Based on Lawsuit between Samsung and Apple Yong, JinJyung
A Study on the factors that affect the technology company’s brand identity to users Kim, KyungTak
A Study on Analyzing the Space and the Store Concept of HomePlus based on the Retail Apace and the Environment as the Aesthetics Marketing Baek, JuYong
A Study on the Themes Expressed through the Aesthetics of the Entertainment Companies(YG, SM) in Korea Lee, WonMok
A Case Study of Cultural Themes through the Marketing of Beer Brands Lee, ChaeWun
A Study about the Affordance Design, Applied at Clothing Shops Mainly Dealt the Cases of Abercrombie, WHO.A.U and American Apparel Im, TooKyung
A Study on Analyzing Advertising Campaigns styles of Domestic and Foreign Major Sports Brands Jung, HaeYong
A Study on Analyzing The Identity Style of MUJI’S Lifestyle Shop Kang, SunHee
A Study on the Brand Identity Expression Element by the Aesthetic Marketing of Starbucks’s App Design Kim, HaeRin
A Study on Comparative Analyzing the Traditional Style Tourist Souvenirs and the Contemporary Style Tourist Souvenirs Jin, YaRyun
Comparative Analysis of the Expressive Theme of LEGO’s Toy Brand JIn, HyoChun
A Study on utilizing the Basic Identity Factors of the Children’s institute Brand Park, MiHyun
A Study of space design for the Korean franchise brand Park, HaeYong
A Case Study on the Theme Selection of the Brand According to Environmental-friendly Trend Lee, SangEue
A Study on Analysis Brand Apartment Identity with Aesthetic Space Utilization Lee, KangHee
