3rd GVC 2014

Global Visual Culture

3rd International Design Symposium

December 12, 2014 at 15:00

Conference Hall
Fine Arts College, Shanghai Normal University



Manifesto

Albert Young Choi
President of United Designs Alliance

崔仁榮博士发出的宣言

We are connected as human beings in many different ways, but the essential connection between people is utilizing communication-based visuals. Over our human history, we have created visuals to share the similarity and to differentiate the dissimilarity. Those historical artifacts became cultural icons for the particular culture, nation, and race. We, as humans, have been created visuals to decorate these artifacts, or these artifacts are the visuals. Even today’s complicated network of people, critical communication never and will not change the visuals that we understand. Hence, the Global Visual Culture Symposium (GVC Symposium) is a gathering by educators, practitioners, researchers, thinkers, and students in the communication design discipline to share our thoughts and find communication methods for our generation and beyond.

作为人类,我们用不同的方式彼此相连,但是人与人之间最基本的联系却是视觉交流。纵观人类历史,我们创造了许多视觉图形来表达我们的共同之处并区分不同之处。那些历史上流传下来的艺术品成为了某一特定文化、民族及种族的文化符号。我们人类创建了许多视觉形象来装饰这些艺术品,或者说这些艺术品本身就是视觉形象。即使在人际交流日趋复杂的今天,人与人的基本沟通从未并且也不会改变我们已知的视觉符号。本次“国际视觉文化研讨会(GVC研讨会)”是视觉传达专业背景的教育者、从业者、研究者、思想家及学生的盛会。为我们同时代的人及未来的几代人,我们分享彼此的想法,并找到沟通的方式。


Welcoming Message

Liu Xuguang
Dean, Fine Arts College
Shanghai Normal University

Welcome to the Open of “the 3rd Global Visual Culture Symposium” This event embodies the spirit in design and turns design to appropriateness to the communication and exchange of the mind. It is also a celebration of thoughts and culture. It amplifies its communication via design and the United Designs Alliance. It is the spirit that brings the design depth of meaning, while it is the communication that makes the design abroad vision. I wish that this symposium can be a successful one, both in-depth and breadth.

给”第三届全球视觉文化研讨会”开幕式的贺辞这次的活动包含着设计的精神,让设计成为一种传达与交流精神的方式。这是一场思想和文化的盛宴,同时加强了设计和联合设计联盟(UDA)的交流。因为精神,使设计具有深度,因为传播,使设计具有视野上的广度。我祝愿这次会议,也能够在深度与广度上,取得成功。



Symposium Moderator

Zhao Zhiyong 
Professor of Graphic Design
Shanghai Normal University


Keynote Presentations

Spiral Channel Project

Vlado Franjević
A Member of Professional Fine Artists of Liechtenstein (BBKL), Liechtenstein

Defining Ethical Use of Digital Media in Design Education

Kelly Salchow MacArthur
Associate Professor, Michigan State University, USA

Presentations

Semiotic Theories and Advertising Practices: A Lifelong Learning Programme, a Lifetime experience

Evripides Zantides
Associate Professor, Department of Multimedia and Graphic Art
Cyprus University of Technology, Cyprus 

Mapping the Role of Drawing in Graphic Design Education

Al-Naim Arafat
Associate Prof. of Graphic Arts & Design
Dean of the College of Fine Arts & Design
American University in the Emirates, Dubai, UAE

Analyzing Culture Codes (Cc) and Visual Culture Codes (VCc) of Summer Olympic Logo from the Year 1948 to 2016

Albert Young Choi
Professor of Brand Design & Communication Design
College of Design, Hanyang University ERICA, Korea

Analyzing a Design Trend of the Aircraft Graphic of the Low-Cost Carriers

Kim, Kyungtak
Department of Communication Design, Graduate School, Hanyang University, Korea

A Study on Analyzing the Best Mobile Puzzle Game “Candy Crush Saga”

Kim, Hye Rin 
Graduate School of Design Management, Hanyang University ERICA, Korea

A Study on Categorizing Sans Serif and Serif Letterforms of the Hangeul

Park, Hae Yong 
Research & DepartmentHeadquarters Design Department, Rinnai Korea Corporation, Korea

Analyzing the Form and Structure of the Children Emotion-play Institutions (CEI) Brand Logotype

Park, Mi-Hyun
Art & Design Graduate School, Hanyang University ERICA Campus, Korea

A Study on the Comparative Analysis and the Modern Application of the Traditional Patterns of Korea, China, and Japan 

Kim, Chunyeun 
Between design Co., Ltd., Korea

A study on design trend according to a change in the graphic interface of iOS

Byoungkug Kim
Department of Communication Design, Graduate School, Hanyang University, Korea

A Study on Categorizing Logo Designs and Linguistic Expressions of the Regional Soju Brands

SongHee Kang 
Department of Communication Design, Graduate School, Hanyang University, Korea

A Design Study on Implementing the Korea Culture Symbols to the Amenity Kit for the Korean Air

Hana Gu
Art & DesignGraduateSchool, Hanyang UniversityERICA Campus, Korea

A Study on Diffentiating Unique Package Designs for the Jeju Tangerine 

Gyung-hun Kim
Adjunct Professor, Jeju National University, Korea

Comparative Analysis Study on the Application Design and Contents of Leading Coffee Brands in Korea 

Seon A Kim 
Department of Communication Design, Graduate School, Hanyang University, Korea

A Periodical History on the shrink Label Designs of PET Beverage Containers

Sung Eun Kim 
Department of Communication Design, Graduate School, Hanyang University, Korea

Distinguished Art and Fashion style of K-POP Album cover Design

Namkoong Youn
Department of Communication Design, Graduate School, Hanyang University, Korea

National Competency Standards and National Qualification Framework in Australia, UK, and Korea (Focused on the Fashion Area)

Jaeeun Paek
Assistant Professor, Department of Fashion Design
Shingu College, Korea

Strategic Proposition for Differentiating Package Design toward Increased Attentiveness 

Amie Woo
Adjunct Professor, Chonnam National University, Korea

A Study on Analyzing the Design Trend of Domestic Credit Cards

Myung Eun Lee
Marketing Manager, CNB Technology, Korea

A Trend Analysis of Beer Package Designs with Its Tastes and Brand Origin

Anne汪竹圆, Sophia齐斐, Jenny饶建英, Echo李珺, Eva吴梦
Graduate Students, Fine Arts College of Shanghai Normal University, China 

Design Trend Analysis for China: Analyzing the Trends of Package Noodles Brands in China

Ashley周潘晨, Kevin 徐文龙, Rosy 朱蓉蓉, Vismin 魏敏, Li李学问
Graduate Students, Fine Arts College of Shanghai Normal University, China 

Design Trend of Snacks Brand PackagingDesign in China

Faye, Soda, Pinky, Iris
Graduate Students, Fine Arts College of Shanghai Normal University, China 

Analyzing the Logo Designs of Eastern and Western Fast Food Restaurants in Shanghai

Sheila Regina Jonathan黄贞媚, Cynthia 孔辛鑫, Wilson 王强, Lynn 陈远玲, Mango郭梦远
Graduate Students, Fine Arts College of Shanghai Normal University, China 

Analyzing the Design and the Function of the Soft Drink Brands in Shanghai

Yu 金语, Jason 罗佳圣, Nerissa 倪玥. Haru 陈梦尧, Cherry 沈紫晴
Graduate Students, Fine Arts College of Shanghai Normal University, China