AIRE (Applied Integrated Research) is a World Conference to make aware that design is a purposeful creative expression of humanity and an applied form of utilization and distinction through extensive design-centered multidiscipline studies.
World Conference
The 2023 AIRE World Conference, organized by UDA and Windland Art & Design Academy in China, accepts proceeding entries from researchers who want to present their innovative research to colleagues worldwide. This event recognizes design as a purposeful creative expression of humanity and an applied form of utilization and distinction through extensive design-centered multidiscipline studies.
Theme: “Human Experience and Communication by Designs”
Designs are the center of 21st-century technology and services. To practice effectively in design research and application, the researcher must have reliable knowledge of design and scientific research methods. Hence, with this event, as colleagues in the design discipline, we learn from each other and share our thoughts honestly to advance our design education and educate the future to be a better world.
We will discuss advanced, developed, and innovative “Human Experience and Communication” by exploring design methodology. In addition, this event is on-site and online to unite us and celebrate the new generation.
Location:
Windland Art & Design Academy
4-214, M50 Creative Art Park, No.50 Moganshan Road
Putuo District, Shanghai
Date & Time:
Saturday, Nov 4, 2023
9 am to 5 pm CHN
Method:
• On-site Location
• Online: Zoom Webinar
• Presentation language: English
• Proceedings (Requires four pages): Call for Proceeding -> Review and select presenters -> Participate in the event by a Pre-recorded Online or On-site presentation
• Text Language & PPT: must be English
Saturday, Nov 4th
Mediator: Zhang Yuhao & Xu Dingran
(English and Chinese)
9:00 Greetings from Windland Art & Design Academy
9:10 Greetings from the UDA President, Robert Hower
9:20 Welcoming Remark by Chief Director Zhiyong Zhao
9:30 Keynote Speakers
- Jorge Pereira, Ph.D., Dean of the School of Design / Professor of Polytechnic Institute of Cávado and Ave (Portugal)
- Ben Dolezal, Director of Graduate School / Professor of UTA (USA)
- Andreas Muxel, Startup Ambassador and Professor of Design at Augsburg University of Applied Sciences (Germany)
- Albert Young Choi, Ph.D., UDA Emeritus President / Formal Associate Vice-president of International Affairs Office / Formal Dean of Institute of International Education / Full Professor of Communication Design at Hanyang University (Korea)
- Xupeng Yao, Ph.D., UDA Executive Director / Associate Professor at the Institute of Brand and Communication, Shandong University / Teacher, Qilu University of Technology (China)
11:30 Lunch
13:00 Proceeding Presentations
| Time (15min PT) | PROCEEDING TITLE | RESEARCHERS | AFFILIATION |
| 13:00-13:20 | Design for Inclusivity: Accessibility Crackdown | DANNELL MACILWRAITH | KUTZTOWN UNIVERSITY |
| 13:20-13:40 | The Color Problems and Solutions of Mars Data Visualization Maps Based on Color Universal Design | GUO ZISHUN, SONG MENG, AND YE ZIRONG | MACAU UNIVERSITY OF SCIENCE AND TECHNOLOGY |
| 13:40-14:00 | An Analysis of the Design Turn of Emoji from the Perspective of Cognitive Psychology | SONG MENG, YE ZI RONG, AND GUO ZI SHUN | MACAU UNIVERSITY OF SCIENCE AND TECHNOLOGY |
| 14:00-14:20 | Analyzing Engaging Imagery of Hina Baek’s Picture Books | WANG YIJIE | HANYANG UNIVERSITY |
| 14:20-14:50 | Q&A + Break | ||
| 15:00-15:20 | Analyzing the Application Potential of Immersive Virtual Environment in Distance Learning by Utilizing Proteus Effect | YUHAO ZHANG | HANYANG UNIVERSITY |
| 15:20-15:40 | Analyzing Regional Culture Color with Wayfinding Color System focused on the Hollywood Walk of Fame | YANG TING | HANYANG UNIVERSITY |
| 15:40-16:00 | Research on Interaction Design from the Perspective of Data Mid-end | YE ZIRONG, GUO ZISHUN, AND SONG MENG | MACAU UNIVERSITY OF SCIENCE AND TECHNOLOGY AND JIANGSU OPEN UNIVERSITY |
| 16:00-16:20 | Somaesthetics Criteria for Improving the Interactive Experience of Museums | XIE ZEYUAN | HANYANG UNIVERSITY |
| 16:20-16:40 | Analyzing Principle Functions and Derivative Functions of Logo Design to Imply the Culture Code Focused on the Top 10 Coffee Brands in Korea | YANG YURAN | HANYANG UNIVERSITY |
| 16:40-17:00 | Q&A |
17:00 Ending Remark by Organizations
Autumn Night Party: Human Experience
People
Chief Director
• Zhiyong Zhao, UDA VP of Research & Associate Professor at Shanghai Normal University
Co-Chief Director
• Xupeng Yao, Ph.D., UDA Executive Director & Associate Professor at the Institute of Brand and Communication, Shandong University
Directors
• UDA Directors: Zhang Yuhao, Wei Wenbo, and Zhang Qinyan
• Shanghai Normal University: Qi Xinning, Xu Dingran, Caitlintong, and Wang Wenxin
• Institute of Brand and Communication, Shandong University: Guo Jisong
Advisors
• Albert Young Choi, Ph.D., UDA President Emeritus & Professor at Hanyang University
• Robert Hower, UDA President & Professor at the University of Texas at Arlington
• Sarah Meyer, UDA VP of Education & Professor and Program Coordinator of Visual Communication Design at California State Polytechnic University Pomona (CPP), USA
Organizers:
• Windland Art & Design Academy, Shanghai, China
• UDA
Sponsors:
• Augsburg University of Applied Sciences, GERMANY
• California State Polytechnic University Pomona, USA
• Hanyang University ERICA, KOREA
• Polytechnic Institute of Cávado and Ave, PORTUGAL
• School of Design, Jiangsu Open University, CHINA
• The University of Texas Arlington, USA
• The University of Wisconsin Milwaukee, USA
Deadlines & Submission Preparation
Please follow these submission preparations. If you do not follow it, we cannot guarantee your submission.
Step 1. Proceeding Submission: by Monday, August 7
– You must use the Official Proceeding Template “UDA AIRE_Proceeding Template.zip.”
– You must save your proceeding file as a Microsoft Word file and a PDF file.
– Send your Proceeding file to applyuda@gmail.com.
– The page limit is four pages. Do not extend the pages.
– No review fee for Proceeding Submissions
Step 2. Acceptance Notification from UDA: Monday, August 21
Step 3. Publication Fee: By Monday, August 28
– us$100 for UDA Members, us$100 for graduate students, us$150 for non-members via PayPal account https://www.paypal.com/paypalme/udalliance.
– Please make sure you have the correct name and email.
Step 4. Publication File: By Monday, September 18
– You must use the Official Proceeding Template “UDA AIRE_Proceeding Template.zip.”
– You must save your proceeding file as a Microsoft Word file and a PDF file.
– Send your final Proceeding file to applyuda@gmail.com.
– The page limit is four pages. Do not extend the pages.
AWARD CERTIFICATE & PUBLICATION
All finalists receive a certificate via email.
All finalists are permanent collections of the UDA archive.
Copyright: The researchers will be responsible for all copyright matters in the proceedings. All proceedings will become the Collection of the United Designs Alliance. The United Designs Alliance reserves the right to use all researcher information and to publish, exhibit, or reproduce all proceedings entered for the event.
