Associate Professor of Fine Arts College, Shanghai Normal University, China
Vice President of Fine Arts College, Shanghai Normal University, China
Visiting Scholar of Fudan University, China
Chief Designer of Books Division of Shanghai Jiao Tong University Press
Chief Designer of Shanghai Sheng Shang Culture and Communication Co., Ltd.
I give prominence to the active acupuncture of social issues. Via research as the basis, visual communication as the method to solve the problems, and the design wisdom as the approach to constructing the society, he contributes to the exchange between people to people, people, and nature, and people and society, also bridges different culture, races, and countries.
This approach is the social responsibility that a visual communication designer must consider. He has long focused on the design by metaphors in the context of visual cultures and art anthropology in China.
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