JORGE BRANDAO PEREIRA, Ph.D.
Professor, the School of Design of the Polytechnic Institute of Cávado and Ave (IPCA), Portugal
Graphic and communication designer for commercial, institutional and academic partners for print and digital media
Researcher, Unexpected Media group of ID+ Research Institute for Design, Media and Culture, Portugal
The input of digital media”, under the UT Austin-Portugal program.
Regional Director, Portugal of the United Designs Alliance.
Languages, forms, signs, seduction strategies, rational and unconscious processes, use of multimedia devices, to all these tools the communication design practice comes along to create visual messages. That said, communication design and visual communication must endorse two key roles: Revealing and Substantive.
To be revealing, as it assimilates design as a “catalyst”. The rooting of the culture of design is a global transformation but it rehearses a holistic view that treats design as a method of narrative content, opening up space for dialog and raising the awareness of one’s own heritage. And to be substantive, as it conveys contextual content, of locations and individuals that must be actively engaged—regardless of context, latitude or input. Nature and Humanity may turn out to be a meeting point for all branch actions and, simultaneously, as a gateway to its consciousness.