ALBERT YOUNG CHOI
Dr. Albert Young Choi founded and the founding president of United Designs Alliance (UDA), a global design organization, an Honorary Professor at Shanghai Normal University (SHNU) in China, an ambassador of Innovation Center for Design Excellence (ICDE) in USA, and a professor of Brand Design at Hanyang University ERICA Campus in Korea. He has taught at the University of North Texas, and California State University Fullerton in the Visual Communication Design. Prior to becoming an educator, he was a designer and art director at COY Los Angeles, a prolific graphic design firm in Los Angeles. He completed and succeeded in many design projects for the regional, national, and global consumers in the USA, Korea, and China.
His areas of expertise include design research on branding, signage, and design methodology. Other side of his specialty is analyzing and making visual languages & cultures through collaborating designs and strategies conjunction with practical and experimental projects. Also, he is the author of ‘Hangeul-Gak,’ a personal collection, and Hangeul experimental typography. He successfully completed a National Research Project, ‘National Standard Street Name Sign and Building Number Sign System’ conjunction with the New National Address System. He wrote a popular design book ‘Brand Design: Communication Design for Branding’ for the Korean readers and it is in progress to translating in many languages. He is recognized by many international design competitions and organizations. His designs are permanent collections of the US Library of Congress.
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